--- type: Brand Guide title: Brand Guide and Logo Downloads | AkiyaHub description: The AkiyaHub brand guide, with transparent PNG logo downloads and guidance for colour, type, texture, photography, and voice. resource: https://akiyahub.com/brand tags: - AkiyaHub - brand guidelines - logo download - press kit - brand assets status: stable stale_after: 2026-12-30 generated: by: process:akiyahub-public-markdown at: 2026-08-30T00:00:00Z sources: - resource: https://akiyahub.com/brand title: Brand Guide and Logo Downloads | AkiyaHub type: canonical --- # AkiyaHub Brand Guide Transparent PNG logo downloads, plus guidance for colour, type, texture, photography, and voice. Use this page for press coverage, partner pages, and any place the AkiyaHub name or mark appears. ## Table of contents - [Key facts](#key-facts) - [What the brand believes](#what-the-brand-believes) - [Logo downloads](#logo-downloads) - [How to read the mark](#how-to-read-the-mark) - [Logo misuse](#logo-misuse) - [Colour](#colour) - [Type](#type) - [Voice](#voice) - [Voice examples](#voice-examples) - [Important limitations](#important-limitations) - [Sources](#sources) - [Related resources](#related-resources) ## Key facts - **Logo families:** horizontal lockup, stacked lockup, and roundel. - **File format:** transparent PNG, in three sizes per family. - **Core colours:** Paper `#faf7f5`, Sumi `#1d1919`, Seal `#b32218`, Cloth `#160001`. - **Typefaces:** Archivo for headlines and labels, Source Serif 4 for body copy. - **The white keyline is part of the logo.** Do not remove it. ## What the brand believes ### See what is already there. A home can carry craft, memory, and a close connection to its street. We show that character without hiding its condition. ### Make the unfamiliar clear. Buying in another country can feel distant and complex. Our design makes the people, choices, and next steps easier to understand. ### Leave room for thought. A home is a serious decision. Quiet layouts, useful words, and honest images give people space to consider it well. ## Logo downloads ### Horizontal lockup Use this first. It suits headers, press coverage, partner pages, and any layout with room to breathe. - [Small, 640 px PNG](https://akiyahub.com/assets/brand/downloads/akiyahub-logo-horizontal-640.png) - [Medium, 1200 px PNG](https://akiyahub.com/assets/brand/downloads/akiyahub-logo-horizontal-1200.png) - [Large, 1689 px PNG](https://akiyahub.com/assets/brand/downloads/akiyahub-logo-horizontal-1689.png) ### Stacked lockup Use this when height is easier than width, including square posts, merchandise, and narrow layouts. - [Small, 512 px PNG](https://akiyahub.com/assets/brand/downloads/akiyahub-logo-stacked-512.png) - [Medium, 1024 px PNG](https://akiyahub.com/assets/brand/downloads/akiyahub-logo-stacked-1024.png) - [Large, 2048 px PNG](https://akiyahub.com/assets/brand/downloads/akiyahub-logo-stacked-2048.png) ### Roundel Use the mark alone for avatars, icons, and other places where the full name would be too small to read. - [Small, 128 px PNG](https://akiyahub.com/assets/brand/downloads/akiyahub-logo-roundel-128.png) - [Medium, 256 px PNG](https://akiyahub.com/assets/brand/downloads/akiyahub-logo-roundel-256.png) - [Large, 512 px PNG](https://akiyahub.com/assets/brand/downloads/akiyahub-logo-roundel-512.png) ## How to read the mark ### Home and mountain The black form holds both a house and Mount Fuji. It connects the idea of home with a clear sense of place. ### Sun and seal The red circle can read as a rising sun or a Japanese seal. It gives the mark warmth and recognition. ### A white edge The white keyline protects every part of the artwork on dark, light, and photographic backgrounds. It is part of the logo. ### A direct name The wordmark is bold and easy to recognise at a glance. Keep its spacing and proportions unchanged. ## Logo misuse Do not stretch, rotate, recolour, crop, or remove the white outline. Do not place the logo inside another shape. - **Keep its shape.** Do not stretch or compress it. - **Keep it upright.** Do not rotate the artwork. - **Keep its colours.** Do not recolour or add effects. - **Keep the outline.** Do not remove or cover the white edge. ## Colour A small palette, used with care. | Name | Value | Role | | --- | --- | --- | | Paper | `#faf7f5` | A soft ground for long reading. | | Sumi | `#1d1919` | The main ink for type and structure. | | Seal | `#b32218` | The accent for action and emphasis. | | Cloth | `#160001` | A dark ground for quiet contrast. | Use red for the logo, key actions, and small moments of emphasis. Keep enough quiet colour around it so it remains meaningful. ## Type ### Headlines state the point. Use Archivo for strong, compact ideas. Keep a clear shape and break the line where the meaning changes. ### Body copy carries the detail. Use Source Serif 4 when the reader needs time and context. Keep paragraphs open, direct, and easy to follow. ### Labels stay quiet. Use small Archivo labels for navigation, file details, and short signals. They should guide the eye, not compete for it. ## Voice ### Be clear Explain the process, name the people involved, and say what happens next. ### Be human Write with warmth, but never use warmth to hide a difficult fact. ### Respect the place Treat Japanese homes and communities as living places, not as scenery or bargains. ## Voice examples | Write this | Not this | Why | | --- | --- | --- | | Some homes need major repair. | Unlock a hidden gem. | Name the part that can affect the decision. Do not turn risk into romance. | | Here is what happens next. | Your dream home is waiting. | Give the reader useful direction instead of pressure. | | Our team contacts the agent for you. | We make everything effortless. | Explain the real work. Avoid broad promises that remove important detail. | ## Important limitations - The AkiyaHub name, logo, and wordmark are trademarks of Kintsugi Group GK. - Use the artwork to refer to AkiyaHub. Do not use it to imply partnership, sponsorship, or endorsement without written permission. - Do not alter the artwork. Use the supplied files as they are. - "Akiya" means "vacant house." It does not necessarily mean free, abandoned, rural, or distressed. ## Sources - [Full visual brand guide](https://akiyahub.com/brand) - [AkiyaHub company information](/md/company.md) - [AkiyaHub markdown index](/md/index.md) ## Related resources - [Meet AkiyaHub and Kintsugi Group GK](/md/company.md) - [Contact the AkiyaHub team](/md/contact.md) - [All AkiyaHub markdown resources](/md/index.md)