Business Manager & Startup Visas: What Property Owners Should Know

📢 Important Update - August 2025

Japan’s government announced that requirements for the Business Manager visa will be significantly tightened starting in October 2025.

The main changes are:

💰 Capital requirement raised

• from ¥5 million to ¥30 million (about US$200,000)

👥 Full-time staff required

• at least one Japanese employee must be hired

🎓 Experience/education requirement

• applicants must have either 3+ years of management experience or a master’s degree or higher in a related field

📑 Business plan confirmation

• generally required from a certified professional (such as a CPA or SME management consultant)

These revisions aim to curb misuse of the visa by “paper companies” and to ensure applicants are genuinely committed entrepreneurs.

If you’ve already submitted an application under the old ¥5M rules, it may still be considered. But for new applications filed now, there’s no guarantee they will be processed before October, and the Immigration Bureau may simply defer them until the new standards apply. In practice, it’s safest to plan as though the ¥30M capital, staff, and experience requirements will apply going forward.

Unlocking Business Opportunities with Japan’s Visa Options

If you’ve bought property in Japan, or if you’re just planning to, you might be wondering if you can turn it into a business like a café, a co-working space, or a short-term rental company. That’s where two visas come into play: the Business Manager visa and the Startup visa.

These visas are aimed at people who want to operate real businesses in Japan, and yes, running certain kinds of rentals can count. But the rules, expectations, and recent headlines can be confusing, so let’s break it down.

🏠 What Does NOT Count as a Real Business for the Business Manager Visa

Not every property-based or small-scale venture will qualify. Immigration looks for genuine, sustainable businesses that require your active involvement and contribute to Japan. Here are some examples of setups that are unlikely to be approved:

• 💻 Remote or location-independent businesses

  If you don’t need to be in Japan to operate your company, it will raise red flags. Immigration wants to see that the business truly requires your presence.

• 💸 Low-revenue or low-profit operations

  Businesses that cannot realistically generate enough cashflow to support the visa’s capital and income expectations (roughly US$200k/year) are unlikely to qualify.

• 🏢 Single-person or staff-free setups

  Ventures that don’t require hiring Japanese employees will generally not be considered “active” businesses.

• 🌍 No positive impact on the community or economy

  Businesses purely for personal gain, without contributing economically, culturally, or socially to Japan, are unlikely to receive favorable consideration.

• 📜 Paper-only entities

  Simply owning property or registering a company without meaningful operations or customer activity will not satisfy immigration.

💡 Reality check: Immigration is looking for businesses that are active, well-planned, and sustainable. If your property-based idea falls into one of the categories above, consider starting with a Startup Visa first, which lets you prove traction, hire staff, and grow revenue before moving toward a Business Manager visa.

⚖️ New Business Manager Visa Requirements (Effective October 2025)

To qualify, you’ll need to meet all of the following:

• 💰 Capital of at least ¥30 million

• 👥 At least one full-time Japanese employee

• 💻 Physical office space (your home still doesn’t count)

• 📄 A credible business plan confirmed by a CPA or certified consultant

• 🧑‍💼 Relevant management experience (3+ years) or a graduate-level degree in management

📌 Reality check: Previously, ¥5M in capital was the minimum, but most successful cases were already closer to ¥10M with Japanese hires. The new threshold formalizes this higher bar and aligns Japan with countries like Korea and the U.S., where similar visas require around ¥30M in capital.

🚀 The Startup Visa Advantage

For many entrepreneurs, the Startup Visa is the smarter first step.

With lower upfront capital and office requirements, you can start without having to immediately invest ¥30M or secure a full-time Japanese employee. You get a two-year window to prove traction, giving you time to develop revenue, hire staff, and demonstrate a viable business model.

It also confers the invaluable benefit of preparing you for the Business Manager visa: once your business is active, profitable, and contributing locally, you’ll have a much stronger case for the full Business Manager visa. By starting with a Startup Visa, you can focus on building a real business that immigration will support, rather than trying to “game” the system for a visa.

Benefits include:

• 🫰 No capital or office lease up front

• ⏳ Valid up to two years (recently extended from 6 months)

• 🗾 Available through local governments and METI-certified organizations nationwide*

• 🛠️ Lets you prepare by finding an office, hiring staff, and building revenue before switching to a Business Manager visa

📌 Heads up: Think of the Startup Visa as a “test drive” period for launching in Japan.

* As of August, 2025, the program is offered by Fukuoka City, Aichi Prefecture, Gifu Prefecture, Osaka City, Mie Prefecture, Hokkaido Prefecture, Sendai City, Yokohama City, Ibaraki Prefecture, Oita Prefecture, Kyoto Prefecture, Niigata Prefecture, Hyogo Prefecture, Shibuya Ward, Hamamatsu City, Kaga City, Toyama Prefecture, Tokyo Metro Gov't, Tsucrea Co., Ltd., Kumamoto City, and Okinawa Prefecture.

📈 Why You’re Hearing About Rule Changes

Japan has officially raised the capital requirement for the Business Manager visa to ¥30M and introduced new experience, staffing, and certification requirements. The goal is clear: to attract committed entrepreneurs with sustainable businesses, and prevent the use of “visa-only” setups.

📌 Keep in mind: This doesn’t mean Japan is closing its doors. Instead, the Startup Visa is now more important than ever as a pathway for entrepreneurs who want to grow into the Business Manager visa over time.

🏠 Practical Steps for Committed Entrepreneurs

If you’re serious about building a sustainable business, whether it’s a café, guesthouse, rental management, or other venture, keep in mind: Japanese immigration values genuine entrepreneurial efforts that contribute economically and socially, not “visa-only” setups.

• 🏢 Establish a proper legal entity: usually a joint-stock corporation (KK - 株式会社 · kabushiki kaisha) or a limited liability company (GK - 合同会社 · godo kaisha).

• 📜 Thoroughly review local regulations: especially for short-term rentals, which have strict rules in many cities.

• 📊 Budget beyond minimums: successful applicants often invest well above the legal minimum capital.

• 👥 Hire and manage staff properly: employees must be legally hired, paid, and compliant with labor laws.

• 💵 Prepare for tax obligations: corporate, consumption, and potential property taxes apply.

💡 New reality check: With the October 2025 changes, the Business Manager visa has become much harder to qualify for. For many entrepreneurs, the Startup Visa will be the more realistic first step, as it gives you time to prove traction, line up capital, and hire staff before making the leap.

📚 Helpful Resources for Your Visa Journey

When navigating Japan’s visa system, it’s helpful to know where to find reliable information and support. These official agencies and experienced professionals can guide you through the Business Manager and Startup visa processes:

• 🛂 Immigration Services Agency of Japan: Official info on Business Manager visa requirements and application procedures.

• 🏛️ Ministry of Economy, Trade and Industry (METI): Details on the Startup Visa program and regional entrepreneurship support.

• 🏦 Local Government Business Support Centers: City and prefectural offices offering advice, guidance, and sometimes funding or incubation services (see list above or on METI's Startup Visa Program page).

• ⚖️ Licensed immigration lawyers (行政書士 · gyōsei shoshi): Trusted professionals specializing in business visa applications who can help prepare and review your paperwork.

📝 Bottom line:

Japan isn’t closing its doors, but it is raising the bar for entrepreneurs who want to build real, sustainable businesses here.

The Business Manager visa has always been intended for well-funded, well-planned ventures that contribute meaningfully to the local economy. Meanwhile, the Startup Visa offers a valuable opportunity to take the time you need to develop your business idea and meet those standards gradually.

If you’ve got a solid plan for your property and are ready to put in the effort, now’s a great time to start your journey toward establishing a successful business in Japan.

🔍 Find Your Visa Path with Our Visa Wizard

Not sure if the Business Manager or Startup visa fits your situation best? Our Visa Wizard asks a few quick questions and suggests the visas that match your goals, property plans, and family or work situation. It’s a fast, easy way to explore your options before starting applications.

➡️ Try the Visa Wizard

🔗 Where to Go Next in the Series

• 🌟 Next up: Complete guide to the Highly Skilled Professional visa, for those who qualify based on career, income, or investments.

• 🛂 Return to the Overview article: the essential guide to visas for property buyers in Japan.