AkiyaHub brand

A home can begin again.

AkiyaHub brings people closer to homes across Japan with a brand shaped by care, place, and the possibility of a new life.

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AkiyaHub
Primary lockup on a dark ground

Old does not mean finished.

AkiyaHub exists because an empty house can still hold a future. Our identity keeps that belief close.

The mark brings together a home, Mount Fuji, and a rising sun. Paper, ink, and texture give it a sense of place without turning Japan into decoration.

What guides the work

The brand should help people look more closely. It should make room for the beauty of a place and the facts that shape a decision.

See what is already there.

A home can carry craft, memory, and a close connection to its street. We show that character without hiding its condition.

Make the unfamiliar clear.

Buying in another country can feel distant and complex. Our design makes the people, choices, and next steps easier to understand.

Leave room for thought.

A home is a serious decision. Quiet layouts, useful words, and honest images give people space to consider it well.

The AkiyaHub roundel

A home held inside a place.

The roundel carries the central idea of AkiyaHub in one compact form. Each part has a job, and each part stays together.

Home and mountain

The black form holds both a house and Mount Fuji. It connects the idea of home with a clear sense of place.

Sun and seal

The red circle can read as a rising sun or a Japanese seal. It gives the mark warmth and recognition.

A white edge

The white keyline protects every part of the artwork on dark, light, and photographic backgrounds. It is part of the logo.

A direct name

The wordmark is bold and easy to recognise at a glance. Keep its spacing and proportions unchanged.

The mark, shaped for every space.

Use the arrangement that lets the artwork stay clear. Every file below is a transparent PNG made directly from the original artwork.

Give it room.

Keep the logo away from nearby type and graphics. Empty space helps the roundel stay distinct.

Keep it intact.

Do not stretch, rotate, recolour, crop, or remove the white outline. Do not place it inside another shape.

Let the white edge do its work.

The logo is made to stay clear across very different surfaces. On a dark ground, the outline holds the black forms. On a photograph, it separates the mark from the image without another container.

AkiyaHub logo on black
Dark ground
A residential street in JapanAkiyaHub logo on a photograph
Photographic ground

Protect what makes it recognisable.

Small changes quickly weaken the mark. Use the supplied artwork and keep every part as it is.

Keep its shape

Do not stretch or compress it.

Keep it upright

Do not rotate the artwork.

Keep its colours

Do not recolour or add effects.

Keep the outline

Do not remove or cover the white edge.

A small palette, used with care.

Red carries recognition. Ink carries the story. Paper gives both enough space to feel calm.

Paper

A soft ground for long reading.

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Sumi

The main ink for type and structure.

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Seal

The accent for action and emphasis.

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Cloth

A dark ground for quiet contrast.

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Paper and ink carry most of the page.

Use light grounds for reading and deep grounds for focused moments. The contrast should feel calm, never flat or washed out.

Seal red marks a point of action.

Use red for the logo, key actions, and small moments of emphasis. Keep enough quiet colour around it so it remains meaningful.

Type with two voices.

Archivo is direct and steady. Source Serif 4 brings warmth to longer reading. Together they keep the page clear without making it cold.

ArchivoFind your place in Japan.
Source Serif 4

A home is more than a listing. It is a place with a past, a neighbourhood, and a future.

Headlines state the point.

Use Archivo for strong, compact ideas. Keep a clear shape and break the line where the meaning changes.

Body copy carries the detail.

Use Source Serif 4 when the reader needs time and context. Keep paragraphs open, direct, and easy to follow.

Labels stay quiet.

Use small Archivo labels for navigation, file details, and short signals. They should guide the eye, not compete for it.

The page should feel made.

Texture brings warmth and depth. It stays quiet enough that the words, homes, and people remain the focus.

Washi

Soft paper grain gives open areas a human surface.

Asanoha

A traditional hemp-leaf pattern adds structure without noise.

Woven cloth

A deep red ground with bright gold threads creates warmth and depth.

Photography stays honest.

Show real homes, real streets, and real people. Keep the light natural. Let age, repair, and daily life remain visible.

Homes on a residential street in Japan

Keep the place around the home.

Show the street, neighbours, weather, and distance. Context helps a person understand how daily life may feel.

A person looking at books in a street shop

Notice ordinary life.

People do not need to perform for the camera. Small actions and natural light often say more than a staged scene.

Clear enough to trust. Warm enough to remember.

We guide people through unfamiliar choices. The writing should leave them more informed and more confident than it found them.

Be clear

Explain the process, name the people involved, and say what happens next.

Be human

Write with warmth, but never use warmth to hide a difficult fact.

Respect the place

Treat Japanese homes and communities as living places, not as scenery or bargains.

Say the useful thing.

Feeling comes from honesty and attention. It does not need hype.

Write

Some homes need major repair.

Avoid

Unlock a hidden gem.

Name the part that can affect the decision. Do not turn risk into romance.
Write

Here is what happens next.

Avoid

Your dream home is waiting.

Give the reader useful direction instead of pressure.
Write

Our team contacts the agent for you.

Avoid

We make everything effortless.

Explain the real work. Avoid broad promises that remove important detail.

For press and partners

Use the logo as it is.

You are welcome to use these files when you refer to AkiyaHub. Keep the artwork unchanged and do not imply an endorsement or partnership.